From the editor: Let’s just fake it and go. The “natural” look on the face has never been better under the light. With NYFW coming up, we the editors, stylists, photographers, models and bloggers are out and about in the city running from castings to designers. Though we are all about last minute beauty treatments and touch ups during pre-fashion week, sometimes there’s no option besides a…
When visiting the site, you virtually enter a room to find 19 different looks from the collection. You can rotate the look 360˚ smoothly and shop each piece from the fashion campaign.
TERRY GATES is changing how we experience shopping fashion online, with this campaign being the first interactive concept of its kind. Designers can now show off their clothes with attitude and give shoppers an innovative experience to enjoy while browsing.
check out the NOVATEUR campaign here. Check out our gif giving a quick glimpse here, created by Drew Townsend for FashionDailyMag. NOVATEUR campaign by Terry Gates for Sass + Bide commentary by Brigitte Segura.
more info:NOVATEUR campaign by Terry Gates for Sass + Bide Cool moves. Photographer TERRY GATES is giving the online fashion experience a boost of innovation. In his latest campaign, the NOVATEUR, he features a 360˚ interactive ad campaign experience for Sass & Bide.